PT Ciputra Development Tbk, or more familiarly called $CTRA, has just released a report that we should pay attention to! In the first quarter of 2025, they recorded marketing sales of 3.16 trillion rupiah. Unfortunately, this figure has decreased when compared to last year, which was -5% YoY, despite an encouraging increase of 35% QoQ. But, what exactly is going on behind these numbers?
Digital Detail: What’s the Cause?
According to their report, the marketing sales achieved are equivalent to 29% of the 2025 target that has been set, which is at 11 trillion rupiah. Well, if we look deeper, the largest contribution from this marketing sales comes from the ‘Houses and Land Plots’ segment which reaches 90.9%. After that, there is the ‘Shophouse’ segment followed at 6.7%, followed by ‘Apartments’ (1.7%) and ‘Offices’ (0.7%).
- House and Land Plots: 90.9%
- Shophouses: 6.7%
- Apartments: 1.7%
- Office: 0.7%
In addition, around 44% of marketing sales in 1Q25 came from products that are eligible for VAT DTP. Of course, this is one of the factors that contributes to quite significant sales.
What Should We Look Forward To Going Forward?
From the results of this report, it seems that Ciputra Development is still optimistic even though the data shows a decline. They know which segments are profitable, and focus on tax-eligible products. This is a strategic step that could be the key to achieving the 2025 target. Maybe you’re wondering, is this step enough to get performance back on the growth path? Only time will tell, but it is certain that the property market in Indonesia still has great potential to grow.
For investors and market players, this information should be an important consideration for making investment decisions. Don’t forget to stay up to date with the latest developments from $CTRA and other interesting news in the world of business and finance!