Sinar Mars Land Gelar Festival UMKM at The Breeze BSD

The COVID-19 pandemic has begun to subside, encouraging the existence of micro, small and medium enterprises (MSMEs) in Indonesia to be more enthusiastic. This trend has prompted Sinar Mas Land through PT Bumi Serpong Damai Tbk to initiate the 2022 MSME Festival program as a forum for MSME players fostered by the company to display and market their products.

This year's MSME Festival carries the theme of MSME Collaboration Towards Indonesia Recovering Faster, Rising Stronger which is in line with the spirit of the Independence of the Republic of Indonesia. With a turnover of more than Rp60 million, this activity was attended by 26 graduates of SML MSME Center and 50 MSME participants with disabilities assisted by Sinar Mas Land from the Tangerang and South Tangerang Regencies, Friday (30/9), at The Breeze Atrium BSD City.

The 2022 MSME Festival was attended by Ahmed Zaki Iskandar (Tangerang Regent), AH Novieta (Deputy Secretary for Micro Business, Ministry of Cooperatives and SMEs), and Dony Martadisata (Managing Director President Office of Sinar Mas Land) with support and a virtual welcome from Sandiaga Uno (Minister of Tourism and Creative Economy), Teten Masduki (Minister of Cooperatives and SMEs). The UMKM Festival is one of the corporate responsibility programs in the economic sector which is implemented through the Small, Medium, Large (SML) UMKM Center.

The event was enlivened by a series of interesting activities including the SML MSME Fair, MSME Action for Change Talk Show, Eco Fashion Carnival, MSME Coaching Clinic, empowerment and auction of disability products, handing over assistance for MSME actors, to MSME Graduation Batch II. In addition, the UMKM Festival features music and dance entertainment during the event.

Minister of Cooperatives and SMEs Teten Masduki said that his party really appreciates Sinar Mas Land's efforts in initiating the 2022 MSME Festival program through the SML MSME Center to empower general MSME actors and people with disabilities so that they can grow and bounce back after the COVID-19 pandemic. The government continues to encourage MSME players to enter the digital ecosystem. "Currently there are 19.95 million MSMEs that have entered the ecosystem. We hope this figure will continue to grow to reach 30 million in 2024. The Ministry of Cooperatives and SMEs focuses on increasing the capacity for persons with disabilities in doing business such as providing training, empowerment, skills, to providing access to capital for them. We hope that through this MSME Festival activity, MSME actors will be able to take a role in the national economic recovery."

On the same occasion, Minister of Tourism and Creative Economy Sandiaga Salahuddin Uno said that MSMEs are an important pillar in the Indonesian economy, so that the development and empowerment of MSME actors is also very important to do. "We really support and appreciate the 2022 MSME Festival activities carried out by Sinar Mas Land. Hopefully this event will run successfully and create an increase in economic development through empowerment for MSME actors and people with disabilities. Let's support MSMEs by buying creative economic products for the nation's children as well as for always proud of products made in Indonesia."

Tangerang Regent Ahmed Zaki Iskandar expressed his gratitude and high appreciation for the MSME Festival activities. This activity is a good opportunity for MSME activists to be able to spur the enthusiasm of business actors to creatively improve the progress of local handicraft products typical of the region. The UMKM Festival activity is expected to be a positive start to create a prosperous community economy and a productive and innovative young generation in the midst of the development of the globalization era.

Sinar Mas Land's Managing Director President Office Dony Martadisata added that after the success of the MSME Festival in 2021, his party again presented the 2022 MSME Festival. This program is a form of company participation in supporting the community's economic recovery during the pandemic and beyond. "We facilitate MSME actors to develop and market their products/businesses through this activity. MSMEs are the main target of our training considering the massive number of players, significant potential, and their willingness to be at the forefront of the national economy. This year's MSME Festival is also very special because held to coincide with the 100th anniversary of the birth of the founder of Sinar Mas, the late Eka Tjipta Widjaja."

The 2022 MSME Festival is a collaboration program between Sinar Mas Land and all Sinar Mas business pillars and involves friends with disabilities from various regions in Indonesia who are members of Sinar Mas Land's MSMEs with Disabilities. MSME actors with disabilities also participate in showing their talents and expertise in their work. In addition, this activity invites environmental mobilization communities, dozens of MSME communities, and schools around the Tangerang Regency and South Tangerang City areas. This event was supported by Esmod Jakarta, Batik Danarhadi, Bintang Sempurna, as well as from Sinarmas pillars namely Bank Sinarmas, Indah Kiat, Sinarmas Insurance, Eka Tjipta Foundation, and Eka Hospital.

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