Indonesia’s automotive sector presented a nuanced performance in November 2025, with car wholesale figures holding steady while motorcycle sales maintained a stronger trajectory. This period offers a glimpse into how the market balances established players with the dynamism of emerging brands, all set against a backdrop of revised industry targets. Investors and market watchers should note these contrasting movements for a comprehensive understanding of the landscape.
Car Sales Plateau as Revised Targets Loom
Gaikindo, the Association of Indonesia Automotive Industries, reported that national car wholesale sales in November 2025 reached approximately 74,300 units. This figure signifies a period of stability, registering as flat both year-on-year (YoY) and month-on-month (MoM). Year-to-date (YTD) through November 2025, cumulative national car wholesale sales totaled 710,000 units, marking a 10% decline compared to the previous year (YoY). This performance puts the industry at 91% of Gaikindo’s revised 2025 target of 780,000 units, a notable adjustment from the earlier projection of around 800,000 units within a 750,000 to 900,000 unit range. This downward revision acts as a compass, guiding market expectations through potentially choppier waters.
Disruptors and Stalwarts: Shaping the Narrative
The flat headline numbers belie significant shifts beneath the surface. November 2025 car wholesale sales received a substantial boost from the remarkable surge in BYD Denza sales, which maintained a high volume of around 9,700 units. This represents an astonishing 241% increase YoY, even with a slight 10% MoM dip, underscoring the brand’s potent market entry and its role as a key growth engine.
Beyond BYD Denza, several other brands posted positive performances:
- Suzuki: +9% YoY, +10% MoM
- Isuzu: +25% YoY, +6% MoM
- ‘Others’: +3% YoY, +10% MoM
The “others” category, encompassing a diverse range of brands, recorded its highest sales volume in the past 12 months for November 2025. This momentum was largely fueled by the positive reception of new market entrants such as Jaecoo, signaling a vibrant competitive landscape where fresh innovation can carve out significant market share.
The robust performance of Isuzu significantly bolstered Astra International (ASII) sales, which climbed 3% MoM to 36,000 units. Despite this monthly uplift, ASII’s November sales still reflected a 9% YoY decline. For the 11M25 period, ASII’s cumulative sales stood at 368,000 units, marking a 16% decrease YoY. This illustrates how even strong individual brand performance can sometimes be overshadowed by broader market challenges or strategic realignments within diversified conglomerates.
Motorcycle Market Cruises Ahead
Shifting gears, Indonesia’s two-wheeler segment demonstrated a more resilient trajectory. The Association of Indonesia Motorcycle Industry (AISI) reported domestic motorcycle sales in November 2025 reaching approximately 523,600 units. This figure signifies a 2.1% increase YoY, even with an 11.3% MoM contraction, suggesting underlying strength.
Cumulatively, domestic motorcycle sales for the 11M25 period touched approximately 5.95 million units, registering a modest but important 0.4% increase YoY. This achievement places the market firmly within 89% to 93% of the overall 2025 target range of 6.4 million to 6.7 million units. Compared to the car market, which grapples with a downward revised target and a YoY decline, the motorcycle sector appears to be on a clearer path, navigating towards its annual goals with steady momentum.